Search Engine Optimisation (SEO)

SEO is an acronym for 'search engine optimisation' or 'search engine optimiser.' Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site.

Many SEOs and other agencies and consultants provide useful services for website owners, including:

  • Review of your site content or structure
  • Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
  • Content development
  • Management of online business development campaigns
  • Keyword research
  • SEO training
  • Expertise in specific markets and geographies.

Keep in mind that the search engine results page (SERPS) includes organic search results and often paid advertisement (denoted by the heading "Sponsored Links") as well. Advertising with search engines won't have any effect on your site's presence in our search results. Most search engines never accepts money to include or rank sites in their search results, and it costs nothing to appear in organic search results. Free resources such as Webmaster Tools, and discussion forums can provide you with a great deal of information about how to optimise your site for organic search. Many of these free sources, as well as information on paid search, can be found on throughout the web.

Before beginning your search for an SEO, it's a great idea to become an educated consumer and get familiar with how search engines work. We recommend starting here:

  • Google Webmaster Guidelines
  • Google 101: How Google crawls, indexes and serves the web.

If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.